As the technical partner for Blue State, DXDY played a critical role in helping The Trustees, a non-profit land conservation organization, create a user-friendly, visually compelling website that connected donors and volunteers to their mission.
The Trustees faced a significant challenge in engaging their audience, as their existing website was outdated, difficult to navigate, and failed to showcase the beauty and importance of their conservation efforts. The organization recognized the need for a new website that could inspire visitors to take action and support their work.
To address these challenges, The Trustees partnered with Blue State, a digital strategy and communications agency, to develop a comprehensive website redesign. DXDY played a critical role in the partnership by developing a modern, visually stunning website that effectively highlighted The Trustees’ mission and conservation efforts. They ensured that the website was optimized for search engines and easy to navigate, making it easier for potential donors and volunteers to find information and take action.
DXDY also created an intuitive volunteer portal that allowed visitors to search and sign up for volunteer opportunities across the organization’s many properties. This portal made it easy for volunteers to find opportunities that matched their interests and schedules, and for The Trustees to manage and communicate with their volunteer base.
Blue State’s multi-channel approach included creating powerful videos and photography that showcased the beauty and importance of The Trustees’ conservation efforts. These assets were shared on social media and other digital platforms, helping to raise awareness and engagement.
The website redesign and digital campaign were a resounding success, exceeding their initial engagement and conversion goals. The new website saw a 50% increase in overall traffic, with a 75% increase in mobile traffic. The volunteer portal also saw significant engagement, with over 10,000 volunteer hours logged in the first year.
The campaign was particularly successful in engaging younger audiences, with over 50% of website visitors under the age of 35. The Trustees also saw a significant increase in donations, with a 20% increase in online donations and a 15% increase in overall donations.
Overall, the campaign demonstrated the power of collaboration in creating meaningful impact. DXDY’s technical expertise, combined with Blue State’s digital strategy and communications skills, and The Trustees’ mission and conservation efforts, created a winning combination that helped The Trustees reach a wider audience of supporters and volunteers.
At DXDY, we are proud to have played a critical role in the success of The Trustees and Blue State’s campaign. Our technical expertise and support helped bring the website redesign to life, from creating a modern and user-friendly design to ensuring seamless integration with social media and other channels.
Our collaboration with The Trustees and Blue State is a testament to our commitment to delivering innovative technology solutions that help organizations create a positive impact in the world. Whether you’re looking to increase engagement, donations, or volunteer support, we have the expertise and experience to help you achieve your objectives.
At DXDY, we believe in the power of collaboration and innovation to drive meaningful change. Contact us today to learn more about how we can help you create a digital strategy that delivers measurable results and makes a positive impact in the world.
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